HUNDREDS of students at colleges in Derby will be shown a video featuring an Exeter mother who lost her daughter to drink-driving.

Six weeks ago, the Echo launched Anna's Campaign with Ali Morrish who spoke out after her 21-year-old daughter was killed in a crash while getting a lift home from a party from someone who had been drinking.

After receiving widespread support from throughout the community, Ali, 45, of Mount Pleasant, said she was thrilled when figures released last week showed drink-driving in Devon and Cornwall had fallen by more than a third in the run-up to Christmas.

Her message — to highlight the dangers and potentially tragic consequences of drink- driving — has struck a chord throughout the city. More than 1,800 people have now signed up to a Facebook page and police credited Anna's Campaign with playing a role in the reduction.

Now, the Road Safety Partnership in Derby, which discovered the campaign on the internet, has pledged to show part of the video during a presentation to raise awareness about drink-driving.

Ali's part of the presentation is focused on the dangers of being a passenger and knowing whether the driver is over the limit — something she has been particularly keen to highlight throughout the campaign.

It is being shown for the first time today and again tomorrow at colleges in Derby, initially to 260 teenagers. Regular screenings will follow in the city throughout the year.

Aidan Ryrie, a road safety officer for Derby City Council, said: "We were searching for relevant stories for our presentations on drink-driving and were especially interested in Anna's story as it relates to her taking a lift from someone, which is relevant to a lot of young women.

"We are using a number of true stories to highlight different aspects and what Anna's mum has to say will be very thought-provoking I am sure.

"It is important for her to realise the importance of her message. We are so pleased that we have been allowed to use it."

Ali said she was delighted that her message was being spread through to local authorities in other areas of the country.

She said: "I am so very pleased that Anna's Campaign has spread beyond Exeter and the local surroundings — and that would be my intention, to spread the message as far as possible.

"We have had people from all over the country and even from Australia commenting on the Facebook page. The internet is a powerful tool and I am delighted Derby council has picked the campaign up and taken it on board."