Exeter poster campaign starts in London stations
Exeter city has built on its recent success and is now advertising in London train stations.
Last year has been hailed as the best for Exeter in decades leading to business leaders calling for an advertising campaign at stations in London to promote the city as a great place to live and work.
A hat trick of awards are advertised on the posters, spotted in London tube stations, showcasing the Royal Albert Memorial Museum, Exeter University and Exeter College.
In June, the Royal Albert Memorial Museum won the coveted 2012 Art Fund Museum of the Year title and £100,000 in prize money six months after the results of a four-year, £24m refurbishment project were unveiled.
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In October, Exeter was named University of the Year in the prestigious Sunday Times University Guide 2013, having joined the UK’s elite Russell Group of leading research-led institutions in March.
And a remarkable triple crown was completed in November, when Exeter College was named Outstanding Provider of the Year and won the Outstanding Leadership of Learning and Skills award at the Times Educational Supplement Further Education Awards.
In January Derek Phillips, vice president of Exeter Chamber of Commerce, said:
“Let’s make people outside Exeter aware of this fantastic achievement. We need about £30,000 to do a poster campaign across railway station escalators in about 30 or 40 locations and so far about £10,000 has been pledged by various people, including developers, the city council, the college and university.”
Tim Jones, chairman of the Heart of the South West Local Enterprise Partnership (LEP), said:
“These three awards coming together is a remarkable achievement but it would be dangerous to be complacent. This is a platform from which it’s important to strive forward. It will not just happen without the need to constantly innovate and drive things forward.
“It’s such a challenging market but the market sentiment is strongly in Exeter’s favour and it’s important that these awards are built on.”