German discount retailer to open a Cullompton store
DISCOUNT grocery store Aldi will open in Cullompton, creating new jobs for the town.
The company is believed to be moving in to the site formerly occupied by Co-op, Exeter Road, which closed in August 2010.
Full details over the total number of jobs the store is expected to create have not yet been released, but management positions have been advertised locally.
A spokesperson for the firm said: "We are very active in looking for sites.
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"Whichever reasonably-sized town we don't have a store in, you can be sure we are actively looking for a site there."
The German chain boasts of offering low cost, day-to-day items which are bought in volume from "the same, hand-picked suppliers" and are therefore able to negotiate substantial discounts.
The spokesman added: "Many high street supermarkets spend huge sums of money on fancy displays and gimmicks in order to persuade people to buy. We don't; our store layouts are simple so customers can find what they need for the kind of prices they want.
"Our buyers are experts in their fields, from fresh fruit and vegetables to electronics and fine wines. They instinctively have an eye for which products from around the world represent the best quality at the best prices."
A four pack of 'premium' German lager can be bought for only £2.38, while a frozen joint of gammon is available for £2.99 and two lamb shanks will set customers back by only £4.99.
On selected dates Special Buys are also available at Aldi stores which sell a range from products from face treatment oil to halogen ovens.
Aldi launched in Germany in 1946, where it now has a total of 2,400 stores. The company operates throughout Eastern and Western Europe, as well as the United States, and has 421 stores in the UK since arriving in 1989/90.
Cllr Michael Speirs, a member of the Cullompton Regeneration Action Group (CRAG), welcomed the news which he believes "will balance out the town again" and will keep more people shopping in Cullompton.
Cllr Eileen Andrews, who runs the town's disability group, said the outlet will be convenient for the elderly who may struggle to walk to Tesco from the south of the town. "We need something down this end of town, so it is terrific news," Cllr Andrews said.