WHEN it comes to feeding a family, price has always been an important consideration.

With the global economic crisis hitting many family budgets, there's now, more than ever, a need to seriously consider the cost of the food we eat.

Ethics also increasingly play a role in our food choices. But the idea has taken root that ethical shopping — eating meat-free in particular — is an expensive luxury. In fact, it is meat that has always been a luxury and one that we can no longer afford.

Animal Aid's new FREE recipe booklet – 'Meat-Free! Feed four for under a fiver' reveals the hidden costs of meat that do not show up at the check-out but make it an expensive choice in the long run.

The booklet offers easy-to-make, tasty, nutritious, family-sized, meat-free meals for less than £5. Contact Animal Aid on 01732 364546 or visit www.animalaid.org.uk to order your FREE copy of the booklet.

Kelly Slade

Animal Aid

(by email)